GET A HEAD START WITH THE POWER OF DATA
Do you want to improve your knowledge of customers and markets so that you can make strategic decisions? Thanks to Scalexpert customer insights, you benefit from a reliable data service: analyses of your customers’ purchasing behaviour, analyses of the sector and your competitive position.
- Data Scalexpert
Insights data to boost your growth
Using responsible and transparent data to improve your conversion rate
We analyse the data of millions of Societe Generale customers anonymously to provide you with the most reliable customer insights.
- A robust sample of more than 10% of the population in metropolitan France, data adjusted* to be fully representative
More than 100 million card transactions analysed each month - Data analysed: credit card transactions, socio-professional category, age, gender, place of residence, business sectors, etc.
More than 50 business sectors analysed: travel, retail, leisure, etc., with the option of combining several to customise the analysis - A bespoke customer insights service; choose the option that suits your strategy: Know, Grow, Bench
- Know
Get to know your customers and their purchasing behaviours better in the cookieless era**
Adapt your strategy thanks to better knowledge of your customers: breakdown of your customers' shopping baskets according to age, place of residence, sales channel, season, etc.
- Grow
Better define your development priorities
Improve your acquisition strategy by identifying differences in profile and behaviour between your customers and your competitors**: is your average customer basket higher than the market? Is the profile of your customers different from that of the market? Do you have an untapped customer target?
- Bench
Better analyse your competitive position
Improve the analysis of your sales performance by accurately identifying your market share and how it evolves according to your customers' profile. We provide you with a detailed analysis with a weekly granularity level. This will allow you to better study your results in relation to your competitors*** during your peaks in activity.
- Data Scalexpert
Packages adapted to your current and future challenges
Know Package
- Profiling of your anonymised customers
- Purchasing behaviour of your anonymised customers
- Payment methods used by your anonymised customers
Grow Package
- 3 insights from the Know Package
- Profiling of your anonymised customers compared to those of your anonymised competitors in your sector.
- Purchasing behaviour of your anonymised customers compared to those of your anonymised competitors in your sector.
- Payment methods used by your anonymised customers compared to those of your anonymised competitors in your sector.
Bench Package
- 6 insights included from the Know and Grow Packages
- Change and average market share by age group anonymised over a given period
- Change and average market share by geographic area over a given period
- Change and comparison of in-store and online market share over a given period
- Given period: annual, monthly or quarterly
E-commerce experts to support you, the strength of the Societe Generale group
- A bank at your side for over 160 years
Expertise to help you succeed - A team of e-commerce specialists
Offering you sound advice tailored to your needs - Personalised support
To meet your e-commerce challenges
READY TO GO?
CONTACT SCALEXPERT NOW
Legal notices:
*Recovery according to the INSEE 2024 database
**The term "cookieless" refers to a method of tracking and collecting data online that is not based on the use of cookies.
***Sector analysis in an anonymised and personalised manner